Reach the right people. Bring in more business. Take marketing off your plate.
Websites, social media, local SEO, email marketing, LinkedIn outreach, Meta ads and Google Ads, brought together by one team, with one clear plan.
Whether you’re attracting guests, finding new clients, reaching business decision-makers or keeping members engaged, Thrive and Shine Co. helps you connect with the people who matter to your business.
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We understand what pubs, clubs, restaurants and cafes need from their website. Every site is customised for the venue and built to help it stand out, bring in more foot traffic, lift spend per head and turn visitors into bookings and enquiries.
You might run a restaurant, supply products to hotels, lead a service-based business or represent an industry. You don’t need the same marketing as everyone else, and we won’t treat you like you do.
For pubs, clubs, restaurants, cafes, bars and hotels looking to attract guests, promote functions, lift spend per head and encourage repeat visits.
For producers, wholesalers and suppliers looking to showcase their products and connect with buyers, venue operators and business owners.
For software, technology and service-based businesses looking to explain what they do, build credibility and generate relevant enquiries from potential clients.
For organisations looking to attract members, communicate their value and keep their community connected through news, events and updates.
Stop juggling separate suppliers for your website, content, emails and ads. We bring your digital marketing together, with the right mix of services for your goals and budget.
Show people who you are, what you offer and why they should choose you, with a clear path to book, enquire, buy or join.
Our monthly website maintenance package includes unlimited website changes and edits, so your services, products, menus, team details, events and offers stay up to date.
Build a consistent presence with content that shows the value of your business. We manage content, posting and community engagement, helping you stay visible without constantly wondering what to publish next.
Help potential customers discover your business through local search. We work on your Google Business Profile, local website content and business listings to make your offering and location clear.
Turn your database into an ongoing conversation. From promotions and product updates to member news and events, we create emails that give people a reason to stay interested and take action.
Build relationships with founders, owners, buyers and key decision-makers in the industries you want to reach.
We shape targeted outreach and personalised follow-ups around your goals, whether that’s introducing your services, finding stockists, connecting with hospitality operators or exploring business partnerships.
Promote your products, services, offers and events through Facebook and Instagram campaigns built around a clear objective.
Reach potential customers as they search for relevant products, services or places to visit, with campaigns that lead to a clear next step.
One team. A coordinated plan. Only the services your business needs.
Connect with the people who can move your business forward. Our targeted LinkedIn outreach puts you in direct conversation with founders, owners and decision-makers across healthcare, hospitality, food service and other industries, so you can start relevant conversations with potential clients and partners. For venues, caterers and food businesses, that means corporate bookings, function enquiries, catering contracts and supply partnerships.
The right people. A more personal approach.
Target the roles, industries and businesses that match your goals, using LinkedIn Sales Navigator.
Personalised messages, sent by real people from your own profile, that give people a reason to connect. No automation, no spam.
Thoughtful follow-ups, inbox management and lead qualification, with qualified prospects booked straight into your calendar.
Whether you’re looking to connect with healthcare leaders, hotel owners, restaurant founders or executives in your niche, we help you approach the right people with a clear, relevant message.
More marketing isn’t always the answer. The right marketing starts with understanding who you want to reach and what you want them to do.
Through Taking Stock™, our discovery process, we explore your business, audience, priorities and what makes your offering different. Then we build your plan around those insights.
For a restaurant, that could mean bookings and repeat visits. For a supplier, it could mean conversations with buyers. For a service business, qualified enquiries. For an association, membership and engagement.
Different goals. A strategy built for yours.
Simple, clear and no jargon.
Tell us about your business, what’s working and where you need support.
We recommend the right mix of services for your audience, priorities and budget.
We create, update and connect the platforms and campaigns included in your plan.
We keep your marketing moving, with a monthly meeting and report to review progress and next steps.
Straight from the clients we and our partner PUB-Licity Media have worked with.
“PUB-Licity have been an invaluable help with not only our Website but with Social Media and our Local SEO. The new website they designed and built had an immediate effect with increased bookings and I cannot thank them enough! Their system that allows us to make unlimited changes every month is simply brilliant as the cost doesn’t vary.”Wayne Stoll, Owner, Prohibition Food & Wine
“I just wanted to reach out and share a quick update, we’ve recently closed another deal this week thanks to our outreach efforts! The past few months have been really encouraging with an increase in meetings booked, engagement and genuine interest from the right people. It’s been rewarding to collaborate and learn in support of consistent outreach and I believe we’re well on our way to making a meaningful difference. Thank you for your ongoing support and guidance along the way – looking forward to growing even more momentum throughout the year ahead.”Adrian Taylor, General Manager, Savvy
“Just wanted to say a big shout out to the team at PUB-Licity. With very little input from us, they were able to create an amazing, functional and visually appealing website to coincide with the re-development of the Matraville Hotel. The advice they gave on a range of other components such as Live Sport and Social Media was also invaluable. I couldn’t recommend PUB-Licity highly enough to any pub owner.”Matt Rissman, Owner, Matraville Hotel
“Phoebe has been extremely helpful in helping us to generate high-quality leads through Linkedin. Through using her services, her team have helped us increase our monthly sales conversations and it has been a positive experience for us. She is always available to offer us her support and we highly recommend her marketing services!”Kimberley Jones, GLMS Australia
“I wanted to sincerely thank the team at publicity and in particular Steve & Mal for their amazing efforts in creating the new website for The Old Town & Country Tavern in Wangaratta. The new website site has exceeded our expectations and the feedback from our customers has been tremendous. I would not hesitate in recommending their services to anyone who is looking for a new website.”Shayne Gannon, Owner, Old Town & Country Tavern
“It’s clear that ever since we started working with Thrive and Shine our numbers have shot up and we are getting consistent sales meetings, enquiries and our content is being seen. We have a solid growing community following us and engaging with our newsletters and LinkedIn posts.”Carolina, Plane 2 Sea International
“The Albert Park Yachting and Angling Club is a 2500 member based fishing club with bistro and entertainment facilities. We need to communicate weekly, our menus, specials, latest news, competitions, events and weather conditions quickly and succinctly. PUB-Licity help us deliver these messages effectively through their web and digital marketing strategies. As a largely volunteer club, the support we get from PUB-Licity allows us to maximise our member communication and satisfaction and our partnership is very important to our on-going success and longevity.”Michelle Matthews, Marketing & Comms, APYAC
I built my first online community on Instagram and Facebook back in 2011. But my real marketing education came in 2015, when a trip to Japan inspired me to start Matcha Sisters, a ceremonial-grade matcha brand and social enterprise. The market turned out to be about a decade too early.
What it taught me has shaped everything since. With a product most people hadn’t heard of yet, I couldn’t rely on demand. I had to create it. I learnt how to use Instagram for storytelling, how to make people care about a brand before they ever bought from it, and how to turn followers into a genuine community.
When COVID shut down events and face-to-face networking, I took those lessons to LinkedIn. No ad spend, no chasing likes. Just genuine, relationship-first conversations with the right decision-makers, turned into booked meetings. It worked, and that system is now the backbone of the lead generation we run for clients across finance, real estate and tech.
That work has been recognised along the way:
Today, Thrive and Shine Co. brings websites, social media, content and lead generation together under one roof. It’s all built around one belief: success without fulfilment is just another form of failure. You don’t have to choose between purpose and profit.
Whether you need help with one channel or a team to manage the whole picture, let’s talk about what makes sense for your business.
Book Your Free 30-Minute Call